Budget targets leisure travelers with car ad deals

When Nia Lewis was looking for a car to drive to Florida to visit her in-laws, she went to the Atlanta Budget Rent a Car website as she normally does. But she stumbled upon something unusual.

There, on the site’s home page, was a big discount. The catch? The car is a moving ad.
With the price of gasoline approaching $4 a gallon and the economy still in bad shape, Budget is hoping more deal-hungry vacationers want to rent cheaper vehicles — as long as they don’t mind driving a billboard.

Lewis read the fine print on the website, searched the company the ads were promoting and filled out a questionnaire that asked what types of areas she might be visiting.

For more on this story, see the August 4 issue of the Navarre Press or subscribe online.