It’s out with the old and in with the new at the Santa Rosa County Tourist Development Council, at least when it comes to taglines. The area will now be known as “Florida’s Playground,” replacing the longstanding “From Rivers to Beaches.”
“Our (new) tagline is really going to let people know who we are,” said TDC Executive Director Kate Wilkes during a press conference announcing the change last Thursday at the Navarre Visitor Information Center.
After enumerating the many and diverse activities offered by the county, TDC Chairman Vernon Compton succinctly explained, “This is really going to tie everything together.” As the county strives to collectively market itself, the emphasis will be on promoting a family destination that hosts a bevy of activities ranging from a historic district, national forest, and river activities in the north end on the county, to beaching, boating and unique marine conservation sites further south.
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